Groundbreaking 2016 voter engagement campaign

Throughout 2016, the campaign will deliver on Univision’s mission like never before with a nonpartisan movement aimed to mobilize multiculturals, millennials and the 27 million eligible Hispanic voters in this year’s elections. Media assets across our broadcast,digital and community empowerment platforms, including Univision Network, UniMás, Galavisión, Univision Deportes, Univision Local Media, Univision Digital, Flama and The Root, will provide culturally relevant voter resources. In addition, FUSION and El Rey Network, will be engaged to further broaden the reach of initiatives among multicultural and millennial voters.

BILINGUAL TEXT
MESSAGING TOOL

Users can text VOTE (or VOTA for Spanish) to 21333 to gain access to informative videos and tips on how to participate in both Spanish and English. The platform allows the delivery of timely election reminders, voter registration tools, and personalized answers to specific questions on the voting process provided by the NALEO Educational Fund. The program also features tips on the naturalization process for those eligible to become U.S. citizens.

DIGITAL ELECTION GUIDE

A comprehensive nonpartisan election resource for multicultural and millennial voters is available at YourAmerica.com. For the first time in our nation’s history, this mobile-first website delivers a complete toolkit in both English and Spanish that helps prospective voters to register, apply for an absentee ballot, find their nearest polling location and learn about their rights as voters. In time for the general election, the guide will also feature nonpartisan details on candidates’ stances on issues important to Hispanic, millennial and multicultural voters.

MULTIPLATFORM PSAS

Powerful national PSAs air across Univision networks as well as on local television and radio stations across the country. The PSAs celebrate the diversity of the U.S. Hispanic community and encourage eligible Hispanics to build a better future and ‘Vote for Your America.’

PLUS…

VOTER REGISTRATION DRIVES
CITIZENSHIP WORKSHOPS
TOWN HALL MEETINGS
COUNTDOWNS TO THE PRIMARIES ON-AIR
SOCIAL MEDIA INFLUENCER OUTREACH
COMMUNITY CALL CENTERS