As the 2016 elections approach, Univision takes strides to ensure Hispanic voices have access to the information they need to be heard in the electoral process

Civic participation is more than simply casting an opinion — it’s enacting change. To ensure that as Hispanics grow in number, their influence also increases at local and national levels, we created our Civic Participation platform. Deployed across our TV, radio, digital and local media, we aim to give Hispanics greater influence in the political process by growing citizenship and encouraging eligible voters to share their stance on complex, key issues such as education, health and the economy.

Through a series of proactive initiatives, we’ve not only helped eligible Latino residents become citizens and voters – we’ve helped them play an integral role in the U.S. democracy.

THE IMPERATIVE:

HISPANICS AND CIVIC PARTICIPATION BY THE NUMBERS

15,700,000
Number of U.S. Hispanic voters as of March 2015

Every 30 seconds a US Hispanic turns 18 and becomes elegible to vote

of registered Hispanic voters went to the polls in 2012

of Hispanics registered voters are persuadable

of persuadable Hispanic voters use Spanish as their primary language

THE UNIVISION RESPONSE

Multiple programs have been created and supported by Univision to encourage a better understanding of, and more participation in, civic life in America. From simple online tools that are provided in-language and in-culture to hotlines that potential voters can use to get the answers they need, Univision is online and on-the-ground. The aim across all of these nonpartisan initiatives is to raise awareness and drive more members of the community to feel welcomed and inspired to participate in our country’s civic process.

UNIVISION’S CIVIC PARTICIPATION INITIATIVES

¡HAZTE CIUDADANO!

NALEO HOTLINE

ONLINE VOTING REGISTRATION

VOTE FOR YOUR AMERICA