Bomba Estereo and Will Smith perform their single “Fiesta” at the 16th Annual Latin GRAMMY® Awards
The impact of Latino culture in America began long before a single word of English was ever uttered in this part of the world. The Spanish language and Hispanic culture are so deeply embedded into our country that, at some point, Latino culture and American culture became hard to distinguish. Nonetheless, for every crossover act like Ricky Martin and Sofia Vergara, there are dozens of wildly popular artists that never find their way to English-language media in the U.S. From music to sports, Univision plays a major role in supporting these artists and athletes who elevate the community and its beloved traditions.
Univision’s spectacular music specials regularly outperform their English-language counterparts in terms of production values, ratings and social engagement because Hispanic audiences expect and appreciate quality content from Univision. Meanwhile, Univision Sports has bet big on fútbol, ensuring that millions upon millions of American sports fans see their passion come to life on screens across the country.
“As the economic, political and cultural impact of Hispanic Americans continues to grow, we are proud to continue to be a beloved and trusted brand for our community. Our audience not only tunes in to watch our content, but they invite us into their homes, their families and their lives.”
EXECUTIVE VICE PRESIDENT
& CHIEF MARKETING OFFICER
UNIVISION COMMUNICATIONS, INC.
HE’S BIGGER THAN
Romeo Santos is a frequent guest on Univision’s music specials and talk shows, but you wouldn’t know it if you only consume English-language media. You might say he’s the biggest megastar that many media companies haven’t discovered. As of February 2016, and according to YouTube’s music insight data, Romeo Santos ranks No.1 in total views with over 8billion. That’s more than Taylor Swift (6.8 billion), Justin Bieber (5.9 billion), One Direction (5.1 billion) and Beyoncé (4.6 billion).
THE NEXT BIG THING
IS ALREADY HERE.
Soccer in America has taken hold and Univision is the company providing the content that today’s American sports fan craves. Our Liga MX matches on UDN out-delivered Major League Baseball on TBS, NBA on NBA TV, NHL on NBCSN.
MORE INCLUSIVE THAN EVER.
With the growth of Fusion and Flama and the recent acquisitions of The Root and The Onion, Univision is expanding upon its legacy of reflecting a broad diversity of content. We are investing in delivering even more multicultural content to more people, on more platforms. It’s a way to ensure America’s diverse population continues to have access to inclusive content that reflects their interests and points of view.